Consumer Insight,
Marketing Opportunities.

The Geomedia Group helps advertisers unlock a wealth of customer data contained in point-of-sale systems, loyalty card databases, credit card records, rebate/warranty programs, e-commerce transactions, and other sources. This is particularly relevant to retailers.

We use sophisticated marketing analytics, syndicated research and geographic information systems to draw connections between all of this previously separate data, turning it into better-targeted, better-executed and better-measured marketing programs that provide dramatically improved ROI.

Using The Information

Our consumer insight is used in a variety of ways to improve marketing and other business practices including:

• Flyers, Direct Mail & Catalogues — Distribution is targeted to the areas where your most valuable and profitable customers live.
• Run-of-Press (ROP) Advertising in targeted newspapers and magazines.
• Interactive Media — integrating e-mail with your flyers and direct mail can improve the effectiveness of the entire campaign
• Real Estate Analysis — Select new retail sites based on customer profiles built from purchasing behaviour in your existing stores.
• Outdoor — Puts large-format outdoor advertising right where your best customers live, work, and travel.
• Product Selection — Fine-tune your product mix to better cater to your highest-performing customer segments.