Newspapers and Flyers

Geomedia puts analytics into action with targeted print management and media buying services.

Once the most desirable postal code geography has been isolated through our analytics process, the next step is to link those postal codes to deliverable media routes using our in-house software, Geosuite. To ensure consistent results, we constantly update our media database with the route structures of virtually every distributor and newspaper in Canada, including Canada Post.

This focus on deliverable geography can be used to manage flyer advertising and other unaddressed advertising, direct mail and catalogues.

Unique Reach, Maximum Impact

Geomedia provides better and more finely-grained reach than anyone else, with exclusive services for direct mail targeted at your top customers, new movers, and condominium dwellers typically overlooked by other flyer and admail services.

Over ten billion pieces of household print advertising are delivered each year, representing $1.3 billion in media, print, and prepress costs, and $450 million in media alone. Of that, agencies and media service providers manage roughly 2 billion pieces in Canada. Geomedia represents approximately half the market, managing 1 billion pieces of advertising representing $40 million in media. Our media planners and buyers manage the whole process from printer and shipper runlists and fulfillment to media bookings and follow-through.

With our exclusive database of over 1,000 distributors nationwide, we provide extensive distribution recommendations for your entire operation based on Trade Area Analysis and ROI Analysis. You'll get management reports, maps, and media manifests to facilitate your media buys. We'll also give you distributor comparisons to help pick the right ones for your business.

As always, our services never end when a single project does: we constantly compare actual sales by postal code to evaluate the effectiveness of distribution and help you to fine-tune your program, so that it becomes extremely well-attuned and responsive to the changing needs of your customers.

Flyers + Unaddressed Advertising

Flyer promotion is an important tool for communicating with your current customers. Now imagine how effective it would be to be able to deliver that message to consumers who are most like your current customers as well - 'Birds of a Feather.'