Other Media
E-Mail Components for Targeted Media Management
E-mail is a natural extension to using flyers, direct mail and catalogues in targeted media campaigns. A multi-channel strategy works by ensuring each marketing vehicle supports the others, building response to a campaign over time.
The key to effective co-ordination is using a common targeting methodology for all components of your multi-channel campaign, based on a deep understanding of your customer behaviour.
Through geodemographic analysis, we create an integrated media communications plan to target trade areas where your most valuable customers live. Using customer profiles, geography and demographics it�s possible to create dynamically generated emails that have exactly the right content for each individual customer.
Top 5 Tips for Retail Emailing
- Use incentives in emails to drive traffic to stores.
- When you get permission to email, give customers what they want with preferences.
- Don�t send customers to your site, send your site to your customers.
- Use e-newsletters and e-flyers to develop customer loyalty both online and in-store.
- Collect postal code information alongside email addresses to add customers to your trade areas and build response to your targeted media campaign.
Outdoor Advertising
Our consumer profiling helps us understand where the best customers for an advertisers' products and services are, which in turn lets us correlate the best outdoor advertising locations. In this way, we ensure that the right message is always deployed in the right neighborhoods.